Navigating Vaccine Hesitancy
How healthcare providers can deliver CONFIDENT, CONCISE, and CONSISTENT vaccine recommendations for adolescents
The World Health Organization (WHO) has called vaccine hesitancy one of the ten leading threats to global health.1
Increasing concerns around vaccine safety and effectiveness are a result of many factors like misinformation and disinformation, increased reliance on unvetted health information from social media, and less trust in health institutions. The good news is that healthcare providers continue to be the most influential and trusted source of information in a parent’s decision to vaccinate their adolescent children.
The 3Cs Program
Research has shown that certain approaches and tools are effective interventions to secure same-day vaccination and avoid missed opportunities to protect adolescents and young adults.2
The 3Cs program is a self-paced, comprehensive communication training initiative designed to help healthcare providers address common concerns and objections to recommended adolescent vaccines. This guidance will show healthcare providers how to use a presumptive recommendation style and motivational interviewing to make Confident, Concise, and Consistent recommendations to help parents overcome vaccine hesitancy and encourage same-day vaccination.
The free digital learning experience features simple techniques you can apply yourself and with your clinical teammates. Through a broad range of video scenarios, presumptive recommendations, motivational interviewing and, as appropriate, shared clinical decision-making are put “into action.” Also included is a Q&A-style resource guide to help address specific questions about adolescent vaccines that will be familiar to most healthcare providers.
To request group registration for a healthcare practice or other group, please contact us at unity@unity4teenvax.org
Sources:
- Ten threats to global health in 2019. World Health Organization. 2019. Accessed October 7, 2024. https://www.who.int/news-room/spotlight/ten-threats-to-global-health-in-2019
- Provider Focused Interventions to Improve Child and Adolescent Vaccination Rates. Rand, Cynthia M. et al. Academic Pediatrics, Volume 21, Issue 4, S34 - S39
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