

Adolescent Immunization Action Week 2023
April 3rd - 7th
Help Parents of Adolescents and Young Adults
Spring Into Action
Help Parents of Adolescents and Young Adults Spring Into Action
Adolescent Immunization Action Week (AIAW) was created to urge healthcare providers, parents, and adolescents to get adolescents up to date on recommended immunizations.
This toolkit provides ready-to-use graphics and messages to help you, our valued partners, amplify the AIAW 2023 message with your members and key audiences.
How Can You Support AIAW?
Share our call to action with healthcare providers
Signed by the Unity Consortium board of directors and by member and partner organizations, our Call-to-Action letter offers proactive steps HCPs can take to reach out to parents and adolescents to bring them up to date and protect their health.
Include Information about catching up on missed vaccines in your communications
We have written a short article about AIAW for use in your blogs and newsletters. Share it with your members to encourage parents to take action during #AIAW23.
Encourage HCPs to reach out to adolescents and their parents to remind them to catch up on missed vaccinations
HCPs can send letters or texts to adolescent patients and their parents who have missed well-visits in the last year to encourage them to make an appointment. We have provided sample emails and texts they can use in their outreach.
Share AIAW content on your social channels with the #AIAW23 hashtag
Copy and paste our provided social media posts and images or develop your own custom content. Use hashtag #AIAW23 to amplify the message.
Register for the #AIAW23 webinar
Register for our upcoming webinar with a Teen Advocate Panel, moderated by Dr. Chelsea Clinton and featuring Dr. Paul Offit. The panel will discuss the challenges of staying up to date on adolescent immunizations and preventive health. Help spread the word with our shareable social media templates.
Help drive traffic to the AIAW webpage on the Unity website
Help us alert more adolescents, parents and HCPs about the importance of recommended vaccinations. Send them to the AIAW Campaign Page for more information.
Call to Action to Healthcare Providers (HCPs)
Signed by the Unity Board of Directors and by Unity members, liaisons, and partners, this is a Call-to-Action Letter to HCPs. Families cite their HCPs as the most trusted and influential source of vaccine information.
This Call-to-Action Letter suggests actions HCPs can take to reach out to parents and adolescents to get them up to date on vaccines and protect their health.
Please share this letter with your HCP constituents, colleagues, and networks and encourage use of AIAW campaign resources.

Tools for Healthcare Providers to Reach Parents and Adolescents
If you are a healthcare provider, contact parents of adolescents and encourage them to come in for well visits and vaccinations. Here are resources you can use and customize to reach out to parents of adolescents and ask them to schedule an appointment.
Register for our upcoming webinar with a Teen Advocate Panel, moderated by Dr. Chelsea Clinton and featuring Dr. Paul Offit. The panel will discuss the challenges of staying up to date on adolescent immunizations and preventive health.
Who Should Attend?
- Vaccine stakeholders interested in closing the gap in adolescent vaccination
- Healthcare Providers for adolescents and young adults
- Parents and caregivers of adolescents
- Adolescents and young adults
Share the Adolescent Immunization Action Week Video
Help ensure that adolescents are up to date on vaccinations. Share this 30-second video announcing AIAW and the importance of getting the vaccines they need to stay healthy.

Sample Messaging
Target audience: General
Post Option 1:
I'm joining @UnityConsortium this year for #AIAW23, to help keep adolescents up to date on their immunizations. Join me in the cause and learn more: http://bit.ly/3CEhHhJ
Post Option 2:
I'm joining Unity Consortium this year for Adolescent Immunization Action Week 2023, to help keep adolescents up to date on their immunizations. Join me in the cause and learn more about #AIAW23: https://bit.ly/3X0d6i1
Post Option 3:
I'm joining @unityconsortium this year for Adolescent Immunization Action Week 2023 to help keep adolescents up to date on their immunizations. Join me in the cause and learn more about #AIAW23.
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
We are proud to support Adolescent Immunization Action Week (April 3-7) in partnership with @UnityConsortium! Join us in spreading the word about #AIAW23 with these sharable resources and start the #VaccinationConversation with your adolescent patients and their parents today:
https://www.unity4teenvax.org/aiaw23
Target Audience: General
Adolescent Immunization Action Week (April 3-7) is approaching! We are proud to support @UnityConsortium in their vision to increase immunization rates for adolescents and young adults. Join us in spreading the word about #AIAW23 with these shareable resources:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
Adolescent Immunization Action Week (April 3-7) is approaching! Join Unity in supporting AIAW23 to increase immunization rates for adolescents and young adults. Help us spread the word about #AIAW23 with these shareable resources from @UnityConsortium:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Target Audience: Parents
Post Option 1:
With your adolescents back to their busy schedules, keep in mind that they need protection from serious diseases that are preventable with vaccines. Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Call your adolescent's healthcare provider now to schedule an appointment and keep them up to date on their immunizations. Join us in spreading the word about #AIAW23 with these shareable resources from @UnityConsortium:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Post Option 2:
It’s time to “spring” into action. Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Call your adolescent's healthcare provider now to schedule an appointment and keep them up to date on their immunizations. Join us in spreading the word about #AIAW23 with these shareable resources from @UnityConsortium:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Target Audience: Adolescents
Post Option 1:
Take a shot at making choices about your health. Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Make an appointment to get vaccinated! #VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare #AIAW23
Post Option 2:
Don’t miss out on that concert or that dance, get vaccinated! Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Make an appointment to get vaccinated! #VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare #AIAW23
Post Option 3:
Vaccines keep you in the game and let you do the things you love. Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Make an appointment to get vaccinated! #VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare #AIAW23
Post Option 4:
School is almost out... don’t let preventable diseases derail your summer plans! Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Make an appointment to get vaccinated! #VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare #AIAW23
Post Option 5:
Gearing up for the big game? Don’t let your team down. Get vaccinated. Stay in the game! Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Make an appointment to get vaccinated! #VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare #AIAW23
Post Option 6:
Summer is almost here... Don’t miss out on summer programs and fun times. Make an appointment to get vaccinated! Join Unity for this year’s Adolescent Immunization Action Week (April 3-7)! Make an appointment to get vaccinated! #VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare #AIAW23
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
For #AIAW23, we encourage you to start the #VaccinationConversation with your adolescent patients about the importance of staying up to date on the recommended vaccines. Share this 30-second video PSA to help spread the word! Learn more about Adolescent Immunization Action Week.
https://www.youtube.com/watch?v=1yI-eW0wqDo
#VaccinesWork #VaccineEducation #PreventiveCare
Target audience: Parents
It’s time to “spring” into action! Join Unity this April 3rd - 7th for Adolescent Immunization Action Week (#AIAW23) and call your adolescent's healthcare provider now to schedule an appointment and keep them up to date on their immunizations!
https://www.youtube.com/watch?v=1yI-eW0wqDo
#VaccinesWork #VaccineEducation #PreventiveCare
Video
Sample Messaging
Target audience: HCPs
Post Option 1:
#AIAW23 is NEXT WEEK! Are you ready? Join @UnityConsortium in giving your adolescent patients a voice in their own health decisions. Learn more and spread the word with sharable resources, custom profile photo frames and more:
https://www.unity4teenvax.org/aiaw23/
#VaccineEducation #PreventiveCare
Post Option 2:
#AIAW23 is NEXT WEEK! Are you ready? Adolescent Immunization Action Week is a call for healthcare providers to take action to ensure their adolescent patients are up to date on well visits and immunizations. Learn more and join us in spreading the word with sharable resources, custom profile photo frames and more:
https://www.unity4teenvax.org/aiaw23/
#VaccineEducation #PreventiveCare
Target Audience: Parents
Attention parents!! #AIAW23 is NEXT WEEK! It’s time to “spring” into action. Springtime and school holidays are a great time to schedule well visits and vaccinations for your adolescent. Learn more and join us in spreading the word with sharable resources, custom profile photo frames and more:
https://www.unity4teenvax.org/aiaw23/
#VaccineEducation #PreventiveCare
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
Post Option 1:
Adolescent Immunization Action Week has begun! Join Unity in supporting #AIAW23 to increase immunization rates for adolescents and young adults. Join us in spreading the word about #AIAW23 by participating in this week’s activities and sharing these resources from @UnityConsortium:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Post Option 2:
Adolescent Immunization Action Week has begun! Join Unity in supporting #AIAW23 to increase immunization rates for adolescents and young adults. Spread the word about #AIAW23 with these shareable resources from @UnityConsortium:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Target audience: Parents
Post Option 1:
Adolescent Immunization Action Week begins today! It’s time to “spring” into action and call your adolescent's healthcare provider now to schedule an appointment and keep them up to date on their immunizations. Join us in spreading the word about #AIAW23 by participating in this week’s activities and sharing these resources from @UnityConsortium:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Post Option 2:
Adolescent Immunization Action Week begins today! It’s time to “spring” into action and call your adolescent's healthcare provider now to schedule an appointment and keep them up to date on their immunizations. Join us in spreading the word about #AIAW23 with these shareable resources from @UnityConsortium:
https://www.unity4teenvax.org/aiaw23
#VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare
Target audience: Adolescents
School is almost out... don’t let preventable diseases derail your summer plans! Adolescent Immunization Action Week starts today. Make an appointment to get your vaccines! #VaccinesWork #VaccineEducation #PreventiveCare #YouthHealthCare #AIAW23
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
Post Option 1:
Spring is here! And so is #AIAW23! In partnership with @UnityConsortium, we encourage you to review EHRs and vaccine registries to help identify adolescent patients who may need to be brought up to date on vaccinations and help them schedule an annual #PreventiveCare well visit.
Post Option 2:
Spring is here! And so is #AIAW23! In partnership with @UnityConsortium, we encourage you to review EHRs and vaccine registries to help identify adolescent that may need to be brought up to date on vaccinations and help them schedule an annual well visit today.
Learn more about #AIAW23
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
Post Option 1:
Thanks @UnityConsortium for this #VaccineResource! Share this infographic with your adolescent patients to help them keep up to date on vaccination. It’s worth a shot. #AIAW23
Download the printable CDC-recommended vaccines for adolescents infographic:
https://www.unity4teenvax.org/resource/cdc-recommended-vaccines-for-adolescents/
Post Option 2:
Thanks @UnityConsortium for this important infographic on recommended vaccines. #AIAW23 is a great time to share this infographic with your adolescent to help them keep up to date on vaccinations. It’s worth a shot.
Download the printable CDC-recommended vaccines for adolescents infographic:
https://www.unity4teenvax.org/resource/cdc-recommended-vaccines-for-adolescents/
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: General
Post Option 1:
🎤 Celebrate #AIAW23 with a new episode of @UnityConsortium’s FACTSinnated podcast! Listen with us as we hear from @drpauloffit on the importance of adolescent and young adult voices in conversations about their health.
Listen now: [LINK TBD]
Post Option 2:
Day 3 of #AIAW23 brings us a new episode of FACTSinnated! A vaccine myth-busting podcast from @UnityConsortium. We’re excited to listen and learn from Dr. Paul Offit as he discusses the importance of adolescent and young adult voices in the conversation about their health.
Listen now: [LINK TBD]
#Vaccineresource #VaccineEducation #PreventiveCare
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
In partnership with @UnityConsortium this #AIAW23, we encourage you to help your adolescent patients stay up to date on their vaccinations by reminding them to schedule their annual well visit today.
Learn more:
https://www.unity4teenvax.org/aiaw23/
#YouthHealthCare #PreventiveCare
Target audience: Adolescents and Parents
In partnership with @UnityConsortium this #AIAW23, we encourage you to help your busy adolescent take charge of their health and stay vaccinated to ensure their eligibility for their favorite extracurricular activities. Remind them to schedule an annual well visit today.
Learn more:
https://www.unity4teenvax.org/aiaw23/
#VaccinationConversation #YouthHealthCare
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target audience: HCPs
As we wrap up #AIAW23 with @UnityConsortium, we’re reminding you to reach out to your adolescent patients to start the #VaccinationConversation. Encourage them to get caught up on their #RecommendedVaccines so they don’t miss out on important activities.
Target audience: Adolescents and Parents
As #AIAW23 comes to a close, we and @UnityConsortium want to remind you take the time today to start the vaccination conversation with your adolescent. Encourage them to schedule a well visit so they can stay up to date on their recommended vaccines, and so they don’t miss out on their favorite activities.
https://www.unity4teenvax.org/aiaw23/
#VaccineEducation #RecommendedVaccines
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Sample Messaging
Target Audience: HCPs
Keep the #AIAW23 spirit alive by continuing the #VaccinationConversation with your adolescent patients. Access resources and conversation starters here:
https://www.unity4teenvax.org/aiaw23/
Target Audience: Parents
As this #AIAW23 comes to a close, take action to keep your adolescent safe and well. Schedule a well visit with your healthcare provider and ensure your teen is up to date on all recommended vaccines. #YouthHealthCare
https://www.unity4teenvax.org/aiaw23/
Target Audience: Adolescents
AIAW may be ending, but your need for vaccines isn’t. Make sure you’re staying up to date on your recommended vaccines - see which ones you need: https://www.unity4teenvax.org/aiaw23/ #AIAW23 #VaccineResource #VaccinesWork
Downloadable/Shareable Images
To save an image, click on its thumbnail to open its full-resolution version in a new window. Then right-click "Save as".
Download Image Templates that Include White Space for Customization
Download our customizable image templates and add your organization's logo to help spread the word about #AIAW23.
Follow Unity on social media to like and share AIAW content
Use the hashtag #AIAW23 to spread the word.
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Use These Posts on Your Social Media Channels
Below are sample posts you can use across your social media channels as well as images for the campaign.